As our living standards intensify our hunger for energy, especially electricity, the current scenario reveals an increasing, but unsustainable, dependence on natural resources. In this context of environmental challenges, a surprise appears Alexander Nascimentoa professional with more than two decades in the IT sector Adidas company.
The professional, feeling the need for new challenges, decides to dive into the difficult waters of renewable energy, and shares his motivations in an exclusive interview with Information Technology Forum.
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Your path
Originally from the information technology (IT) industry, Nascimento says he began his career at Adidas as a consultant, moving through several IT areas until he achieved management positions. During the conversation, the company leader revealed that he was driven by challenges and that the challenges he faced throughout his career were diverse, especially in management positions, with such special and disparate operations.
However, the manager had worked in all areas of technology at the company and was looking for a new challenge.But to achieve that, I would need to go to a completely different area. That’s when he had the idea to start a business using renewable energy,” Alexander highlights.
From Adidas to Imperio Solar
It was then that he decided to create Império Solar, a company that integrates energy solutions. Since Nascimento’s intention was to dive into the challenge, he chose to align his professional views with his life purpose.
The decision to leave the footwear and fashion industry to enter the challenging clean energy market was not an easy one. However, he sees this shift as an opportunity to contribute to a world less dependent on fossil fuels.
In this way, the professional highlights the importance of influencing companies to adopt sustainable practices. For him, it’s a question Zero carbon And the Green marketing These are important differentiators, making companies truly sustainable.
A concrete example was mentioned in the interview, highlighting Império Solar’s collaboration with the textile industry. The application of renewable photovoltaic energy not only reduced the company’s carbon footprint, but also affected the entire production chain, from the origin of the raw materials to the final product.
Implementation challenges
However, starting a business in the energy market is not easy. When addressing the challenges of this endeavor, the interviewee discussed the monopoly of major energy companies, and highlighted the need to open up the market. With the transition to Free energy marketBusinesses and households will have the option to choose renewable energy sources, which not only provides a sustainable perspective, but also contributes to social development through direct and indirect employment generation.
The new milestone that allowed this opening up of the market was mentioned as an important measure, considering that from this month onwards, small businesses will be able to choose who they buy energy from.
In Brazil, there are two ways for consumers to purchase energy, one of which is through a concessionaire. This is the ACR (Regulated Contracting Environment), where utilities provide energy to consumers. The price is regulated and the consumer pays for consumption, fees, and the value of various customs flags.
From now on, all Group A consumers, currently trapped in the Regulated Contracting Network (ACR) with a demand of less than 500 kilowatts, have the opportunity to migrate globally. Free energy market. This scenario provides the freedom to negotiate directly with solar and wind generators or dealers, allowing personalized adjustments in prices, terms and payment methods.
However, the Executive points out that there are still barriers to overcome, especially in raising awareness among companies about the sustainable and economic benefits of this change.
The impact of information technology on business
When asked what he could use of his technology experience to collaborate on the company’s operations, Nascimento was emphatic. “IT can be a precursor to renewable energy, because we are always striving for efficiency. Renewable energy is an efficiency issue too. According to him, the central role of this field in his initiatives lies in the ability to translate the technical aspects of the sector into a language that is easy for managers to understand.
“IT is embedded in everything. The IT experience facilitates communication with the decision-making process. I can relate to these managers in a very clear and simple way.”
In other words, IT expertise not only accelerates communications, but also enables business cases and sustainable solutions to be presented in an accessible way. It is expected that as the professionalization of this sector advances and regulation of the free market rules, more companies will understand the value of renewable energy sources and engage in more sustainable practices.
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