Despite the economic slowdown and inflationary challenges, transportation platforms have faced this situation. in some cases, Adapting to new market needs and providing more servicesLeading them to achieve double-digit growth in 2023.
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This is the case of the Cabify platform, the Ibero-American mobility company that recorded a 30% growth in its business in 2023 compared to 2022. In addition, It was able to strengthen its position in the special vehicles category, Recording growth exceeding 40%.
“In 2023, we consolidated our operations in Colombia, making new navigation options and tools available to users within the app, allowing us to deliver increasingly personalized experiences.”said Manuel Torres, Country Director of Cabify Colombia.
The Head of State also indicated that thanks to the results of 2023, they will focus this new year on “Continue being an ally for Colombians and businesses so they can move quickly, safely and accessible in cities, combining innovation, market knowledge and a focus on sustainability.”
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Manuel Torres, CEO of Cabify in Colombia
According to figures provided by Cabify, the company achieved 12% growth in passenger user base and 25% growth in driver users. “Showing that this is the technology choice to achieve safer and more efficient mobility for millions of citizens.”Mentionsed. Moreover, in the corporate sector, Cabify for businesses saw 40% growth compared to the previous year.
On the other hand, drivers earn through the application There was an increase of more than 25%, driven among other reasons by categories such as “As Soon As Possible” and the launch of “Submit Your Offer”. that is the last one “It allowed us to increase demand for trips on the platform and improve drivers’ income on it.”They explain.
The greater availability of drivers allowed for a 15% increase in vehicle acquisition per order. Increase vehicle arrival speed by 25% Significantly improve user experience.
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Last year, with changes in market preferences, Cabify enhanced its range of services by launching the “Make Your Offer” category, which allows passengers and drivers to negotiate prices easily.
In addition, it has also launched the “As Soon As Possible” option, making it easier for you Connect passengers faster with taxi drivers or private vehicle driverswitnessed significant growth, as the number of its flights tripled compared to the previous year.
“This tool allowed users to communicate with the driver within 31 seconds and view vehicles in less than five minutes for more than 95% of trips.” The company stated.
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On the other hand, in 2023, the multi-mobility company continued to develop one of its sustainability campaigns, which consisted of sponsoring different local projects by donating 1% of its profits during a specific date.
During the year Four initiatives were implemented with strategic allies Such as Geek Girls Latam, Procrear Foundation, Bogotá Ministry of Mobility and Education, and Juan Antonio Pardo Ospina Foundation.
With a good result in this new year. The app plans to continue investing in alliances with the aim of connecting with usersAnd drivers and society in general.
In addition, it will continue to support Colombian sports, by renewing its collaboration with Dimayor to be the official navigation app for the Betplay Dimayor 2024 League.
Capify.
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Innovation for urban mobility
The company is committed to the environment and, in line with its commitment to decarbonise its fleet by 2030 in Latin America, is exploring options for an electric category.
In 2024, the company plans Implementation of a fleet of electric cars in Colombia Special transportation of passengers to meet the demand of corporate clients.
In addition, the company hopes to continue to include new corporate ride aggregation tools, which allow multiple users to share a car to reduce costs. Additional services will also be offered, such as travel credits, truck and bus services, etc.
It is worth noting that the company currently It is present in more than 40 cities in Latin America and Spain.
It has more than 50 million registered users, 1.5 million driver partners and collaborators and more than 1,000 employees globally.
“Cabify maintains its commitment to sustainable growth and profitability, and maintains demonstrable business growth globally.”the company closes the report.
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Terminals and airports grew by 45% in 2023
According to its report, Cabify has also strengthened its value proposition in airports and transit stations, Resulting in double-digit growth. In 2023, the transportation platform showed that flights to and from El Dorado International Airport grew by 45%.
“The positive growth trend is the result of the diverse tools and options made available to users in 2023, with a strong commitment to customization and security.”He explained in the annual report the company’s good results. For this reason, this new year will continue to strengthen this sector, which continues to increase.
Paola Galeano Balaguerra
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