Cabify Media will make it easier for brands to connect with their audiences at different times and media during their on-the-go experience.
Spanish company Capify It begins its activity in this new sector with the business line “Capify Media”, under the leadership of Marta D’Eusebio, who has a career at Cabify for over 4 years linked to innovation. Spain is the first market where Cabify offers major advertisers relevant digital formats and offline media.
Cabify started its own journey in Advertising sector With the launch of Cabify Media, the new division that connects major brands to the millions of people who use Cabify every day. Spain is the first market where this new suite of services is already being offered to advertisers, while this section is scheduled to arrive in Latin America this year.
Cabify Media will facilitate the branding Connect with your audience at different times and media during their on-the-go experience. These companies will be able to convey their messages through digital formats such as the app itself and also via offline media, inside and outside cars connected to the platform.
Brands and audiences are connected thanks to Cabify
For interested companies, Advertising on Cabify provides the opportunity to leverage technological capabilities and reach the consumer at crucial moments For a user-interested navigation experience, such as, for example, assigning a driver and a route to a destination. In fact, according to the platform’s internal data, a user spends, on average, 24 minutes to the Cabify app every time you take a rideTaking into account the waiting time until the driver arrives, the trip and the subsequent evaluation. Various interactions between the user and the application cause more than 2 minutes to occur Maximum concentration in front of the screen every time you use it.
“This product allows major brands to increase their visibility and presence in the minds of consumers, as well as improve their conversion rates. Dozens of companies from related sectors, such as technology, mass consumption, entertainment or finance, have shown interest in integrating our formats into their products. Investment plans For our part, we work to communicate with our users in a way that is appropriate for both.” Marta D’Eusebio, President of Cabify Media.
Cabify and its path
The mobility company has Solid position After nearly 13 years of activity in which it changed the mobility habits of millions of people who today trust its services. This path has allowed it to develop a strong presence and recognition in the cities in which it operates, thus providing offline media with a relevant external footprint.
Advertising on physical and digital media is presented as a powerful platform that makes it easier for brands to connect with their users and potential users. at the moment, Cabify operates in 40 cities in Spain and Latin America and has more than 50 million registered users.
Capify Media Lays the foundations for this new line of business, which thanks to its knowledge of how people and cities move, the behavioral and loyalty segmentation that Cabify has achieved over this time, has already become a Premium alternative So big brands can target the audiences that matter most to them.
