With the main focus on real user reviews, six drivers collaborating on the Cabify platform are the protagonists of the brand’s new campaign
Navigation app Capify It launched its new campaign at the national level, focusing, for the first time, on those who make the app service possible every day, and the professionals who collaborate with the platform. The company focuses on the value it adds to every trip you take, improving the daily lives of many people.
The champions are six Cabify drivers, selected based on real user reviews in the app. Qualifiers such as “excellent,” “outstanding,” “exemplary,” or “exceptional” are the most frequent.
The person responsible for photographing Nicolai, Juan Carlos A, Juan Carlos D, Magdalena, Mauro and Heidi – professional drivers who became models and heroes of the campaign – was Q&Cumber, a photographer with extensive experience in the field of advertising.
“The campaign makes you want more to continue being professional in this way,” says Heidi, one of the action stars. For his part, Mauro said: “It is a very nice tribute to the drivers. Many colleagues have contacted me to tell me that they saw me on the posters.” Finally, Magdalena points out: “This campaign makes me feel important. I’ve always really liked people, but this helped me see my reviews and appreciate myself more as a professional.
The campaign has a media plan that combines different formats, such as outdoor advertising, with a banner located in the San Bernardo roundabout in Madrid, as well as a Mobis circuit and different digital activations.
A video was also created for the campaign, as well as various clips created for social networks showing the heroes’ live reactions when seeing user comments about their work and appreciation.
Access the full campaign technical sheet
(tags for translation)Marketing
