Tuesday, March 19, 2024
Cabify has launched a new business division – Cabify Media, under the leadership of Marta de Eusebio – so that major brands can advertise and connect with their audiences through in-app digital formats and offline support inside and outside cars.
The Spanish company Cabify began its own journey in the advertising sector with its launch Cabify Media, the new division that connects major brands to the millions of people who use Cabify every day. Spain is the first market where this new suite of services is already being offered to advertisers, while this section is scheduled to arrive in Latin America this year.
Cabify Media will make it easier for brands to connect with their audiences at different times and media during their on-the-go experience. These companies will be able to convey their messages through… Digital formats such as the application itself as well as in the media Offline onlineIn and out of cars connected to the platform.
For interested businesses, advertising on Cabify provides the opportunity to leverage technological capabilities and… Reach the consumer at key moments of the mobility experience That are of interest to the user, such as, for example, assigning a driver and a route to the destination. In fact, according to the platform’s internal data, a user spends, on average, 24 minutes on the Cabify app every time he takes a trip, taking into account the waiting time until the driver arrives, the trip and the subsequent rating. Various interactions between the user and the app cause more than two minutes of maximum concentration in front of the screen each time it is used.
Martha Eusebius, head “This product allows big brands to increase their visibility and presence in the minds of consumers, as well as improve their conversion rates,” explains Cabify Media. “Dozens of companies from related sectors, such as technology, mass consumption, entertainment or finance, have shown interest in integrating our formats into Its investment plans, and for our part, we work to communicate with our users in a way that is convenient for both.”