Cabify has launched a new commercial section to allow brands to advertise their services both in mobile apps and on the interior and exterior of cars, a service it has already started offering in Spain and will do throughout this year in Latin America.
The company argues that the service will provide interested businesses with “the opportunity to leverage technological capabilities and reach consumers at critical moments in their mobility experience.”
According to the platform’s internal data, a user spends an average of 24 minutes on the Cabify app each time they take a ride, taking into account the waiting time for the driver to arrive, the ride and the subsequent rating.
“The various interactions between the user and the app result in more than two minutes of maximum screen time per use,” he says.
Marta D’Eusebio, who has more than 4 years of experience in the company linked to innovation, will be the director of Cabify Media, who advocates that advertising on physical and digital media “is presented as a powerful platform to facilitate the communication of brands with their users and potential users.
Cabify currently operates in 40 cities in Spain and Latin America and has over 50 million registered users.
