Periods of high demand can be an opportunity for e-commerce businesses, but also a challenge. To face it successfully, it is important to be prepared and have an appropriate strategy that ensures quality service and manages consumer expectations. In numbers, e-commerce reached $142 billion in Latin America in 2022, a growth of 28% compared to the previous year, according to data from the Statista website.
For this reason, Cabify Logistics offers four valuable tips to help retail businesses ensure their logistics services during periods of high demand, such as the Christmas season:
Technology and innovation for planning
Technologies such as artificial intelligence and machine learning can help companies plan deliveries more efficiently, reducing transportation times and costs. In fact, a McKinsey study suggests that logistics companies that use technologies such as artificial intelligence (AI), machine learning (ML), and augmented reality (AR) can increase their productivity by up to 20%. Additionally, these technologies can help companies reduce transportation costs by up to 15%.
On the other hand, the presence of an API, an application programming interface, can also be particularly useful for contributing to data processing and the ability to manage requests. In addition, it can improve the accuracy of operations, reducing the risk of errors and delays.
Flexibility is key on days with high birth volume
These days, businesses receive a higher volume of orders, which can challenge their ability to deliver. In this sense, the importance of having flexible suppliers, able to adapt to changes in demand, is highlighted.
Thanks to thousands of collaborators, Cabify Logistics offers on-demand shipping services to optimize costs during peak demand, ensuring pickups in up to 30 minutes.
Real-time information for efficient deliveries
Logistics companies can provide this service to their customers by providing data on the status of their orders, such as the current location of the shipment, the expected delivery date, and any delays or interruptions.
In addition, real-time information can also help improve efficiency. Logistics companies can use traceability information to identify problems in their supply chain and take corrective action. Moreover, companies can leverage this technology to track sensitive products and ensure they are delivered safely.
Consider different strategies to optimize costs
During this season, it is important to highlight the importance of demand forecasting as a key strategy. This allows production and transportation capacity to be adjusted efficiently. Likewise, it is suggested to outsource some logistics services, such as warehousing, transportation or distribution, to reduce operating costs and free up resources.
“At Cabify Logistics, we are committed to providing businesses with a logistics solution that allows them to guarantee their delivery on time and with the best service,” announced Vicente Pascual, Vice President of Cabify Logistics. “Our commitment to technology and commitment to quality make us a strategic ally for any company seeking to improve its logistics services, even in periods when orders are at their highest.”
In short, periods of high demand can represent a huge opportunity for e-commerce companies. In fact, online sales during periods of high demand can increase by up to 50% compared to normal periods.
