Cabify has announced the launch of Cabify Media, a new advertising division that provides advertisers with the ability to advertise digitally and offline and reach users who spend more than two minutes of maximum concentration in front of a screen.
According to the mobility company. Spain is the first market where Cabify Media’s suite of services is already being offered to advertisersIt is expected to arrive in Latin America this year.
Specifically, advertisers will be able to launch their campaign in Cabify environments through… Digital formats included in the application itselfas in offline mode, for Interior and exterior of vehicles.
“Dozens of companies from related sectors, such as technology, mass consumption, entertainment or finance, have shown interest in integrating our formats into their investment plans, and for our part, we are working to communicate with our users in a way that is convenient for both,” he noted. Marta de Eusebio, Head to Capify Media.
According to the company, advertising on Cabify provides the opportunity to leverage technological capabilities and reach the consumer at key moments of the mobility experience that are of interest to the user, such as the driver’s task and the journey path until he arrives at the destination.
According to the platform’s internal data, A user spends an average of 24 minutes on the Cabify app Every time you take a trip, taking into account the waiting time until the driver arrives, the trip and the subsequent evaluation. Various interactions between the user and the app cause more than two minutes of maximum concentration in front of the screen each time it is used.
