Mendoza maintained this income from her travel Capify Peru It grew by 60% between 2022 and 2023. In addition, the corporate sector grew by 32% by the end of last year, the private passenger sector exceeded 60%, and the number of driver users in the application recorded an increase of more than 30%. With these numbers, the country’s manager Capify It is estimated that by the end of 2024, the company could gain 5 percentage points of market share through the measures it has in mind.
“In a very competitive market like the Peruvian market, what we will be looking for this year is to strengthen our growth through strategic alliances and always strengthen those differentiators that we have in terms of safety and quality,” Mendoza said.
Read also: Cabify has increased its flight volume by 35% in Latin America
Alliances to grow
at the moment, Capify It has 50 alliances with different entities in its portfolio. So far in 2024, the company has added 5 agreements that allow it to expand its participation across the channel B2B2C In addition, it offers a host of benefits to its users.
“We have partnered with banks to offer discounts to their customers. This alliance allows the user to receive benefits from the bank, through their salary account or credit card, as well as from us and ensure they have safe journeys.”
In addition, the mobile application has been integrated back into LATAM Airlines As a strategic ally so that its users accumulate Latam Pass miles For the trips they take Capify.
Read also: Experts suggest balanced regulation of taxi apps
“We have agreements with more than 40 educational and entertainment commercial spaces so that their customers can safely travel to those places. We have just closed alliances with Latam Pass, Orders nowthe Targeta I.O and two other banking entities. Today, we are the only ones offering this set of additional benefits to their users,” says Mendoza.
Although the company is open to adding new allies, its priority in the coming months will be to strengthen and leverage the alliances it has already built and which it listed at the beginning of the year.
Invest in new features
According to Mendoza. Capify They have just finished closing some financing rounds that allow them to maintain existing investment rates within their plans. Its main commitment is to maintain the safety value it offers to its users and increase incentives for drivers.
“Our main differentiator is the security we offer to passengers Capify There are very strict controls, and mystery shopper services that we are enhancing more and more. We have very good investment rates that are higher than some companies in this sector. Undoubtedly, this should allow us to continue building our growth trajectory.
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