Monday, April 9, 2018
Mobility technology platform Cabify will work with agency LOLA MullenLowe to develop a global communications platform. The idea is to communicate the company’s values of relieving urban traffic congestion in the most effective way possible.
Capify You have customized your ad account to Lola Mollinloy Madrid. The agency will be responsible for managing all strategic, creative and digital functions for the brand globally.
Capify is A mobility technology platform that connects individual users and businesses to the forms of transportation that best suit their needs. Founded in 2011 in Madrid, Cabify expanded within a few months of its inception to Latin America and is present in Mexico, Panama, Dominican Republic, Colombia, Ecuador, Peru, Brazil, Chile and Argentina. with An almost entirely Latino teamCabify stands out in this sector Bet on local talentAnd generate high-value employment opportunities in an industry that is being transformed by technology and innovation.
Cabify has established itself as one of the leading shared mobility companies in Latin America and is also the leader in the shared mobility space The first startup in this sector to be born in the region. The company closed in 2017 with Global growth exceeds 500% In your total income and travel requests approx Tripled Its installed base and Multiplied by 6 Number of trips made compared to 2016.
In recent years the way of traveling has evolved and Cabify was looking for an agency that understood Consumer journey today. Its main goal is to make cities a better place to live. To do this, search Reducing street congestion by providing an alternative to using a private car By offering a fun, safe and high-quality mobility option, thanks to its technology, which contributes to improving the efficiency and sustainability of cities.
LOLA MullenLowe will be in charge of A global creative strategic platform that will later be adapted into local markets. The first work will be released before summer 2018.
