Cabify launches a new business division specializing in advertising. The Spanish mobility company will include third-party advertising content in the vehicles it operates, both in VTC and in collaborating taxis.
Under the umbrella of the group headed by Juan de Antonio, Cabify Media will be a new sector in which companies will be able to place their advertising messages in two formats. Digitally, post your ads in the Cabify app itself, as wellAs well as offline media, in and out of cars. Companies will, for example, pay for vinyl on a car window or for space in the headrests of seats.
Under the umbrella of the group headed by Juan de Antonio, Cabify Media will be a new sector in which companies will be able to place their advertising messages in two formats. Digitally, post your ads in the Cabify app itself, as wellAs well as offline media, in and out of cars. Companies will, for example, pay for vinyl on a car window or for space in the headrests of seats.
Previous Experience
The use of cars as an advertising medium is not new for the mobility company, which has already done specific collaborations such as in the Davis Cup, where it made cars in vinyl during the competition days.
Spain will be the first market where Cabify will offer this new service to advertisers, although it is expected to arrive in Latin America this year. The group operates in 40 cities between Spain and Latin America.
Cabify begins its activity in this new sector under the leadership of Marta de Eusebio, with a proven track record of more than four years in the company, especially related to the field of innovation. “This product allows major brands to increase their visibility and presence in the minds of consumers and improve their conversion rates.” “Dozens of companies from related sectors, such as technology, mass consumption, entertainment or finance, have already shown interest in incorporating these formats into their investment plans,” according to the director of Cabify Media.
According to data collected by the mobility platform itself, a user spends, on average, 24 minutes on the Cabify app every time he takes a trip, taking into account the waiting time until the driver arrives, the trip and the subsequent rating. What could be an opportunity for advertisers to connect with their target audience, considering that the app has over 50 million registered users.
Cabify Media joins the rest of the group’s sectors: ride-hailing services, which include VTC and taxis, with electric motorcycles for hire and car-sharing; and Cabify Logistics, which is only present in Latin America. The group’s turnover reached 624 million euros in 2022, a number it expects to triple by 2025.
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