Common value that goes beyond numbers | opinion

Silvana de los Hieros: Director of Communications and Sustainability at IDAT

Collaborative note

When I write this column, I start this first paragraph with percentages and tons. I talk about sustainability and strategies, but in the process I stop. Sustainability is not just about the facts and figures that support a truth we all understand, it is about the people and their stories that give those numbers meaning.

Jessica Coronado works in recycling. He doesn’t necessarily engage in this activity out of love for the world and preserving our ecosystems. She and her family lived by raising farm animals, and like many Peruvians, they did not have enough money, so they made ends meet by collecting recyclable waste. With their baby and stroller, they opened one bag after another, selecting what should have already been separated from each other’s home.

This activity generates mistrust in many Lima neighborhoods because the recycler is stigmatized in his daily work; Even as their contributions turn them into unsung heroes who reduce the impact of climate change. Imagine that we live in a country where more than 23 thousand tons of solid waste are generated daily, of which more than 20% may be inorganic treasures that can be transformed and have a more useful life in this world.

Understanding the importance and need for Jessica’s work, at IDAT, we use our training expertise to generate shared value, a concept that, in synergy with other companies, can lead to real and significant transformations in people. Jessica is a champion among others doing this work, but she needs direction and structure: formalization.

As an educational entity, we started the first professional course for recycling specialists at Recicla Consciente, an initiative led by Supermercados Peruanos, which in turn inspired us because this path has been started by many companies that have begun to prioritize the future of our families and our community. Reducing the impact of climate change, especially in the least favored sectors that easily give up due to their precarious state in the face of the changes to which Mother Earth is exposed.

This proposal not only promotes formalization but also interconnectedness because the path together is always less difficult. In collaboration since implementation, IDAT, Life Out Of Plastic – LOOP, the Ministry of the Environment, Peruvian supermarkets and local municipalities have produced nearly a thousand recyclers who in turn work with their families to be part of these training courses. This is just a small stretch on the path that will be established in the coming years, but it all starts with prioritizing people and their quality of life and well-being, not just their survival.

By embracing shared value projects, companies are cultivating a more sustainable and prosperous future. We can work alone, but as a team we can build bridges to this future, where business success and social prosperity are not exclusive, but interconnected. Let’s not focus on the numbers as the most important thing, but on the stories that our society weaves.

(Tags for translation)Peru21

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