Genesis’ new electric SUV is scheduled to go into production late next year, and is expected to compete with the Cadillac Escalade and Range Rover. Genesis expects its first full-size electric SUV to have a major impact on the brand as it looks to outperform its luxury rivals.
Genesis previewed the larger electric SUV after unveiling the Newlon concept in March. According to Genesis, the full-size SUV features “innovation that goes beyond conventional standards.”
In other words, it is expected to keep Genesis one step ahead of the competition. “It is the epitome of timeless design and sophisticated craftsmanship,” explained Luc Dunkervolk, Genesis Chief Creative Officer.
The concept design features “concise design”, which is simple but pure. It does not contain unnecessary lines or additional details to clutter the modern design.
With the addition of the car’s doors and the absence of B-pillars, the design flows seamlessly from the body to the roof.
The design also creates spacious interior space. And with advanced “sound architecture,” where each speaker is strategically placed, the immersive audio experience is reminiscent of a concert hall.
Genesis begins production of its first full-size electric SUV
according to Korean car blogWe may see the production version sooner than expected. The report states that Genesis (Hyundai Motor Group) will begin building the full-size electric SUV in December 2025.
The large electric SUV is expected to reach the market as the Genesis GV90. As one of the most popular segments in the United States, Genesis expects the GV90 to have a significant impact on the brand.
The GV90 will be the first vehicle to ride on Hyundai’s next-generation “eM” platform. According to the report, Hyundai has sent a request for quotation to its key partners detailing its plans.
Annual production volumes are set at 21,000 for the GV90, 68,000 for the GV80, 40,000 for the GV70, and 51,000 for the G80.
Hyundai believes its new platform could lead to 20% savings for next-generation electric vehicles compared to current models like the IONIQ 5. It will also be available with different battery options (NCM and LFP) for different uses.
Hyundai Motor, which includes Kia and Genesis, aims to be among the top three electric vehicle makers by 2030. The company aims to sell 2 million electric vehicles globally by the end of the decade, with 13 new models expected to be launched on the next-generation platform. .
Genesis already outperforms luxury rivals like Infiniti while closing in on Porsche and Land Rover. Could a full-size electric SUV help it outperform its luxury rivals? Leave us a comment below to let us know your thoughts.
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