Green or sustainable? The revolution in the office of the future

Green or sustainable?  The revolution in the office of the future

We cannot confuse a Green office with continuous. They look similar, but they are not the same.

We are immersed in a time of revolutionary changes ranging from the transformation of work to the constant search for Sustainability In a world affected by climate change. The intersection of mega trends e.g SustainabilityDisruptive technologies like generative artificial intelligence are redefining Workspace We are witnessing a new era, and at the center of this revolution lies office.

If there is an asset that is particularly vulnerable, at this time, to obsolescence and loss of value, it is real estate. The model of work organization is experiencing its greatest transformation in the past 100 years. It is no longer just a place where job tasks are carried out, but has become a vital element that reflects the company’s culture and talent management. the office It has become a strategic tool to project brand image, reflect company values, and create memorable experiences for employees and customers. It’s time to put people at the center.

The obsession with energy saving in recent decades has given rise to a “sick building syndrome” in which buildings were completely airtight and optimized for energy consumption, but forgot about the health and well-being of their users. Reducing energy expenditure and greenhouse gas emissions remains crucial, but it is absolutely essential to involve people and design spaces that promote their well-being, with comfortable furniture, hygienic materials, appropriate lighting and acoustics, and optimal air quality. the s to social.

In this context, the Facilities management (FM) faces an unprecedented opportunity. Rather than being viewed as a cost center, the FM He has the ability to drive change Sustainability Transforming their role in the company, providing value, innovation, productivity and savings.

We are moving towards a renewed vision for office As a place to meet, socialize, innovate and learn. Although remote working has been shown to increase productivity, it has also revealed a decline in creativity. The solution lies in flexible spaces that integrate the physical and the digital, with online collaboration and digital communication technologies, which facilitate productivity and workflow.

In addition to being an environmental necessity, Sustainable office It becomes a strategic asset to attract and retain talent. The right physical environment, technological tools, and inspiring leaders are essential to maximize employee performance and contribute to a company’s reputation and competitiveness.

In the era of governance, data management is presented as an inevitable challenge. Data segmentation in Workshops It is well known and requires effective standardization and integration to make informed decisions and move towards a data-driven organization. From intuition to data-oriented management.

a Sustainable office It connects three dots: environment, people, and the bottom line is that technology is a great enabler.

in World Sustainable officethe dilemma between Sustainability The income statement is no longer relevant. the Workshops Best rating Sustainability They have up to a 10% increase in occupancy and 14-18% better rent, according to a study he conducted CBRE. The binomial that determines the value of a real estate asset is formed, specifically, by these two criteria, which is why… Sustainable offices Their value has grown by 26% in the past five years, compared to 4.7% for those that are not.

Investors know this. rise of Sustainable office It is reshaping the real estate market, with growing demand redefining competition. according to JLLin 20 of the major markets in Workshopslike New York y Parisonly 34% of future demand Sustainable work spaces. That is, for every three desired square meters, there is only one in the project.

At this point, we leave the reader to think: is it important or not? Sustainable office?

Opinion piece written by Joaquina Garrido, Board Member of IFMA Spain and Sponsor of the Workplace and People Committee, and Susana Quintas, Director of the Sustainability Committee of IFMA Spain

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