iryo, the first Spanish private high-speed operator with partners Trenitalia, Air Nostrum and Globalvia, began operations at the end of 2022 and continues to expand its routes during 2023, with a unique transportation model, combining flexibility, sustainability and gastronomy of the highest quality.
On 25 November 2022, Aerio began commercial operations on a route between Madrid, Zaragoza and Barcelona, and shortly after, on 16 December, it launched the connection between Madrid, Cuenca and Valencia. During 2023, it continued to present its roadmap and open new destinations:
- March 31, launch of operations with Andalusia: Seville, Malaga and Cordoba.
- June 2, connecting to Alicante with a stop in Albacete and arriving in Antequera
- On 15 June, the first phase deployment was completed with arrival at Tarragona.
- December 10, 2023, the start of the Barcelona-Seville match.
Four seasons and gastronomy for a unique experience
Aiming to meet the needs of every traveler whether leisure or business, iryo has designed four comfort categories: -Infinite, Singular Only YOU, Singular and Initial.
The “Infinita” category, which features the finest services, is the first choice, along with the so-called “Singular Only YOU”, which contains group or individual work spaces, both of which have great leather seats and comfort and the largest seating area among the market. The third category, “Singular”, is ideal for corporate clients due to its quality to price ratio, as it allows companies through “Singular Companies” to keep their expenses under control without sacrificing the flexibility of their employees.
With early trains so that passengers can take advantage of the day’s work or leisure in the destination cities, the Erio class offer is complemented by “First”, which is the most economical option without giving up the best service and comfort, as all Erio areas of the train feature individual armrests equipped with sockets. USB and standard sockets, plus access to free Wi-Fi and an in-flight entertainment platform. Alongside them, Iryo brought on board Haizea, its own local gastronomy brand.
For customers who have chosen the Infinita Bistró price during the ticket purchase process, they will be able to enjoy precise and excellent in-seat (in seat) service full of details, with a precise culinary selection where the customer will be able to choose from more than three menus and taste a variety of DO wines.
On the other hand, if the customer wants to enjoy a wide and varied offer of tapas and local products, he can go to the Bar Haizea area. For those passengers who prefer to stay in their seats and enjoy the ride, in the Only You, Single and First Single areas, a market menu can be added during the purchase process to be presented at the seat. In addition, they will have a mobile bar service during the cruise, through which they will be able to choose the products offered on the menu.
Maximum flexibility and sustainability
Iryo offers flexible tickets with no restrictive prices and open to all kinds of changes. In addition, tickets have already gone on sale for 2024 to allow passengers to plan in advance, and from 2023 during the purchase process you can choose the direction of travel for the seat.
iryo has manufactured a fleet of 20 “Frecciarossa” trains from scratch, modern electric trains made from 95% recyclable materials and powered by 100% renewable energy with a guarantee of origin and which are positioned as the most sustainable, silent and fastest in Europe. It is also interoperable trains in different markets
iryo’s mission is to move forward in sustainability, engage the customer and provide them with the possibility to offset the carbon footprint of their trip with two alternatives, 24 and 48 hours. Tickets therefore have the option to add a green supplement through which the operator will create their own “smart forest” with the help of Retree with the aim of raising awareness in the fight for the climate crisis which will have a positive impact on carbon dioxide absorption, creating jobs in rural areas and stopping the removal of Forests. Thanks to this initiative, it gives companies green certificates detailing the CO2 saved and offset in the company’s travel.
iryo, a partner of tour operators
From the beginning, it has been on its roadmap to be a strategic partner of agencies for the B2B channel due to its strategic nature in the development of the tourism sector, its important role in the professional promotion of tourism resources and high sales volume. Which they manage annually. iryo has developed a special channel for agencies (www.agencias.iryo.eu) through which they can sell company contracts and affiliate sales.
Helpers and iryo houses
The best on-train experience is complemented by the multi-channel technological and human attention provided by iryo Assistants, the operator’s specialists trained in-house to provide 360-degree assistance to customers at the station, in “Iryo Homes” and on board the train. Attendees are provided with a personal tablet and a specific application as a business and operational fulfillment tool through which they can view all information about the passenger and their flight, such as boarding process, reservation and loyalty number, seating map, seat change management etc.
Loyalty: U Club.
Travelers will have access to “Yo”, a loyalty program that allows customers to move up the category according to the number of trips or by direct purchase, among other options, and will be multi-currency with points mutually transferable in loyalty programs from partner companies such as Melia Hotels or Air Europa.
(tags for translation) Transport
