Jaguar Land Rover (JLR) is going through a transformation, as it sets its sights on a sustainable and electrified future. A future in which Reimagine’s strategy wants to lead the brand – or brands, more precisely – to reposition itself as a reference manufacturer of luxury electric cars before 2030. With this goal, the company’s transformation has taken important steps in the last few months.
Jaguar Land Rover’s vision is clear: all of its models will be available in at least a battery-powered version by the end of the decade. And more than that, okay The company plans to launch six fully electric models under the famous Range Rover, Discovery and Defender brands before 2030. The range will begin with the launch of the all-electric Range Rover in 2024.
At Jaguar Land Rover, they want to build exciting experiences for the most demanding customers
This is what the company’s strategy includes; This was explained by Luis Antonio Ruiz, General Manager of Jaguar Land Rover, in an interview with the press. It has been shown that this transformation is not limited to vehicles only. Jaguar Land Rover has committed to becoming ‘zero carbon’ by 2039, with the aim of reducing its greenhouse gas emissions by 54 per cent across its supply chain. and operations by 2030 compared to 2019 levels.
Perhaps the most surprising change concerns the new reorganization of the company, which adopts a “house of brands” approach to highlight the exclusive DNA of each of its brands: Range Rover, Defender, Discovery and Jaguar. Each of these brands is committed to being globally distinctive, maintaining a modern design philosophy and forward-thinking.. Thanks to the experience of the four companies, Jaguar Land Rover believes it has the most attractive modern luxury car brands in the world. Now, the next step is to build exciting experiences for the most demanding customers.
In this development, one of the points that has raised the most doubts recently is the role of Jaguar. The brand is set to adopt a new and distinct design language, based on JLR’s unique interior platform. The first model of Jaguar’s three new modern luxury cars will be a stunning four-door GT, built in the UK and built on its own architecture called JEA.
This will be the first step in Jaguar’s new life and, as a good introduction, will demonstrate characteristics worthy of the brand’s history. It will be released in 2024, although it will not go on sale until 2025. On arrival It will have unprecedented power, a range of up to 700 kilometers, and prices starting at 100,000 pounds.
The three pillars of Jaguar Land Rover’s results
Jaguar will therefore join the electric path set by Jaguar Land Rover’s new strategy. A strategy in which there are already three clear pillars, such as Range Rover, Range Rover Sport and Defender It represents 77% of the total order book, which still contains more than 168,000 orders Customers at the end of the quarter.
This not only allows the future to invite us to optimism. Short-term results also indicate that the path is on the right track, with strong financial results. In the second quarter of fiscal year 24 – the company’s fiscal year 2024 begins in April -, Revenues reached £6.9 billion, up 30 per cent on the same period last year. Total revenue in the six months to September 2024 was £13.8 billion, reflecting a 42 per cent increase compared to the previous year.
Jaguar Land Rover supports its vision with strategic investments. The company will invest more than £1.4 billion over the next five years in its Halewood and Solihull factories in the UK to manufacture next-generation electric models. Halewood will become Jaguar Land Rover’s first all-electric production site. While Solihull will focus on electric models from Range Rover, Range Rover Sport and Jaguar.
Jaguar Land Rover’s plant in Nitra, Slovakia, will also join electrification, producing the next generation of electric vehicles. The investment is not limited to production, as Jaguar Land Rover has pledged £250 million to the Future Energy Laboratory in Coventry to develop electric propulsion units.
Jaguar Land Rover in Spain: Engineering Center for Sustainability
In Jaguar Land Rover’s new path, within the “Reimagine” strategy, Spain plays its role. The company has announced Establishment of an engineering center in Spain. This ever-growing team of 39 engineers is working on autonomous driving systems It adds to the existing collaboration between JLR and NVIDIA to research and test innovations in autonomous vehicles and associated infrastructure.
Jaguar Land Rover wants to play a leading role in the revolution towards sustainable and electric mobility in the luxury segment. This path has begun to take the first steps that will become tangible in the coming months and years with the launch of a family of products and services worthy of the history of the British manufacturer.
