Lamborghini CEO Stephan Winkelmann has reportedly claimed that although it is too early, all-electric luxury sports cars are not selling well, but he remains optimistic about new opportunities “if things change”.
While performance won’t be an issue with the electric car, Lamborghini boss Stefan Winkelmann has stated that some emotional elements, such as the sound of the Huracan’s V10 engine, cannot be replicated. The Volkswagen AG-owned brand is also open to using e-fuel if regulations improve.
Winkelmann stated in an interview that all-electric supercars are “not something that sells yet.” He continues by saying that we “have” to wait and see if and when this happens, because it is too early.
As the electric car market declines and government subsidies are withdrawn, the luxury car industry is under intense pressure to reduce emissions.
Mercedes-Benz Group AG intends to sell gasoline-powered cars for longer than expected, and has halted development of separate underpinnings for premium electric sedans to save money.
Ferrari NV, Lamborghini’s rival, is enhancing its electric drive. Next month, it intends to build a factory in Maranello, Italy, to produce hybrid and electric supercars. Next year, it will launch its first electric car.
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Lamborghini electric projects
However, according to Winkelmann, the automaker is restructuring its production and supply chain to create a Lamborghini with 40% lower CO2 emissions by 2030. Work at Porsche, another high-end automaker in Volkswagen’s lineup, is helping the brand With synthetic fuel.
In two years, the European Union will reconsider its proposal to ban the sale of new combustion-engined cars by 2035, which could attract more attention to e-fuels.
EV problems
On the contrary, Tesla, the electric vehicle market leader, recently revealed a significant decline in car sales, delivering only 386,810 units in the first three months of this year, a decline of 8.5% from the previous year.
One of the main reasons for the downturn was the company’s introduction of the new Model 3 at its factory in Fremont, California.
It claimed that two other factors contributed to the drop in deliveries, namely the closure of facilities due to shipping shifts in the Red Sea and an arson attack that shut down its German operations.
Tesla significantly reduced the prices of some models to $20,000 last year. The Model Y, the best-selling vehicle, briefly dropped by $1,000 in March. Investors were concerned about the company’s declining margins.
According to sources, Tesla’s sales decline marks the company’s first drop in vehicle deliveries since 2020. In a letter to shareholders in January, Tesla said it expects “significantly reduced” revenue growth this year.
According to the company, it is sandwiched between two major waves of growth: the launch of the new affordable Model 2 and the widespread release of the Model 3 and Y.
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(Tags for translation) EV
