Campaigns – Argentina
(05/22/23). Cabify has launched a new website, created jointly by the agencies Juju and Agite, and with the special participation of singer María Becerra, one of the most listened to Argentine artists in the world.
In this second episode of the Let Yourself Go campaign, we see the Girl letting go of herself, as she explores her journey as an artist, taking herself places, and living a unique journey with Cabify and her music.
The campaign also includes a playlist curated by the singer for Cabify users to listen to when they travel.
Let yourself go to FT. Maria Becerra. Advertiser: Capify. Brand: Cabify – Let yourself go. project: Cabify – Let yourself go to FT. Maria Becerra. Advertising agency: Jojo argentina. Chief Procurement Officer: Nicolas Zarlinga and Federico Plaza Montero (Executives and Partners). Creative director: Ivan Castillo and Federico Landago. Creative team: Facundo Lopez, Efrain Alberio, Manuela Levy and Matias Silva. Account Manager: Maria Belen Derasmo. Accounts Team: Account Executive: Felicitas Barreto. Responsible for the client: Florencia Sassoon and Giulietta Allemandi. Audio-visual production: Animation please. Evidence from: Javier Lourenco. Animation Director: Animation please. Post production stage: Blood vessels. Agency producer: Victoria Opetko. Music production: Bamba music. voice: Sound Design & Mixing: Bamba Music. a plan: Strategy Director: Saul Garros // Strategists: Francisco Valenzuela and Tomás Fossati. Head of art: Fernando Oltolina // Designers: Patricia Peña and Lucía Ruiz Diaz. Arte: BITT Animation / Vascolo. nation: Argentina. category: Corporate and institutional image. Care and care.
