Quality is one of the great pillars of Grupo Lucas, a company that has been one of them Fruit and vegetable sector leaders Thanks to the care and attention with which it handles its products, it is widely recognized in the market.
In this way, in collaboration with Smurfette Kappa, New packaging has been developed in a renewed way, Which enhances your brand at the point of sale thanks to in-house printing. An innovative solution in the traditional sector.
In addition, Continuous pre-printing was used to design this packaging, including the Lucas Group’s sustainability message inside. Thus, it became a pioneer in this method of attracting the attention of the end consumer.
New brand image
Pedro Alcaraz, supply chain manager at Grupo Lucas, points out this “This new packaging perfectly reflects what we want to convey as a brand at the point of sale: freshness, quality, innovation and sustainability.” For all our products. “Smurfit Kappa has managed to understand us and capture the essence of the collection and thus reflect it in the new packaging.”
For his part, Enrique Guillén, Regional Director for Smurfette Kappa Southeast, adds that “by working with our customers and understanding their needs “We can offer them solutions that add value and help them differentiate themselves in a competitive market like the agricultural market.”
“This package,” adds Guillén. It has been developed in collaboration with our prepress factory in Totana To provide our customers with an innovative and attractive product capable of communicating the brand values.”
