Launched in 2018 by Lando Norris’ father, Adam Norris, Pure Electric aims to redefine the luxury scooter market. While catering to passengers all over the world, Pure Electric is proudly produced on British soil, taking its modern designs to new levels.
Adam Norris is joining his son’s Formula 1 team, McLaren, in Pure Electric’s strongest collaboration to date. Inspired by Brazilian McLaren legend Ayrton Senna, the e-scooter gets you going faster while maintaining balance and safety for fast-paced city life. The Senna Foundation two-wheeler features increased precision and power that meets high-speed street performance, emulating the features of Formula 1 vehicles.
In the wake of Lando Norris’s first podium finish at the Miami Grand Prix, his father is celebrating the achievement with a special edition collaboration that has been cemented over time while keeping alive the memory of Senna.
“After Lando’s first win with McLaren, I am extremely proud of this collaboration. Ayrton Senna was my childhood hero. I feel extremely proud to be part of celebrating Senna’s amazing legacy. The team has taken principles inspired by Formula 1 to build the best e-scooter in the world. “I am very proud of this collaboration between PURE, McLaren and the Senna Foundation,” says Adam Norris.
Get a closer look at the collaboration in the gallery above. The McLaren x Pure Electric Senna Foundation e-scooter will launch in limited quantities on May 24 via the Pure Electric website.
