Six Cabify drivers become the heroes of their new campaign | Trademarks

Based on real user reviews, Cabify drivers Nicolai, Juan Carlos A, Juan Carlos D, Magdalena, Mauro and Heidi were chosen as the image of the brand’s new advertising campaign.

Based on these opinions from Cabify users, a narrative has been built around what users of the service value most. Qualifiers such as “excellent,” “outstanding,” “perfect,” or “exceptional” are the most frequent.

In this way, the platform wants to focus on those who make the app service possible every day, as well as pay tribute to the pride of doing it well and how their dedication improves the daily lives of many people.

For the campaign, we had Q&CUMBER, a photographer with extensive experience in the world of advertising, who was responsible for photographing professional drivers who became models and heroes of the campaign.

The advertising proposal contains a media plan that combines different formats, such as outdoor advertising, with a banner located in the San Bernardo roundabout, a prominent location in Madrid, as well as a Mobis circuit and various digital activations.

On the other hand, among the different activations that make up the campaign, a video of it stands out, as well as different clips created for social networks, where the live reactions of the protagonists were recorded upon seeing user comments about their work and being recognized.