One of the pillars that drives PepsiCo Mexico’s work is… Sustainability. Every day the company looks for new and better ways to reduce the impact of its carbon footprint on the planet and move towards building a more sustainable food system.
In this sense, PepsiCo Mexico is aware of the social and environmental problems resulting from food surpluses around the world.
In the case of Mexico specifically, according to recent research, 34 out of every 100 foods are wasted. It is a number that we must take into account if we believe that food surplus is one of the main causes of global carbon dioxide emissions.
Continue reading: A conversation with Alejandra Kamel, Vice President of Research and Development at PepsiCo LATAM, within the framework of the Summit and Exhibition
Zero Waste, a sustainability initiative that works to extend the life of products
In response to L’s actions Reducing food loss and wasteThe company is looking for a way to give these products a second chance in Mexico by… Non-waste platform.
“This initiative was born in the Netherlands, in the Netherlands, and we will bring it to Mexico in November 2022. What we are looking for is to give a second life to these products that are not consumed or cannot be sold for some reason, especially in supermarkets,” he says. Exclusive interview with The Food Tech®, Ximena Flores, Head of the Unwasted Initiative at PepsiCo Mexico.
This platform is mainly inspired by two elements:
- technology
- Environmental care
Non-wasteful is a 100% digital platform Which does not have any physical point of sale. It has shipments and distribution nationwide. And it works through Mystery boxes Or surprise boxes.
“It is a box with a variety of products in it, from a mixture of cookies, sweets, oatmeal, peanuts and potatoes. Each of these boxes is different, because we do this using available inventory that contains the week of life we are looking to save and Giving a second life to those productsFlores explains.
Results from a non-wasteful platform
“It’s been a very satisfying year and it’s very important to emphasize that because it’s the first time there’s been a platform like this in Mexico, so everything is new for the consumer, there’s no base that we can build on,” he explains. .
The Council notes that this is the first year of the platform They were able to rescue nearly 22 thousand products With the community. Who defines them as people who focus on making a positive impact on the environment. In addition, about 3 thousand boxes were sold, which represents a milestone and thus inspires plans so that the platform can continue to grow.
“Next year, we will continue to push, and we are strong in continuing to understand how we can increase the value we provide and listening to our community. So the focus is on how we can continue to save products, and how we, with our community, can generate value to continue this rescue together,” “Adds Ximena Flores.
We recommend: “Flavors that Activate the Senses: Maximum Consumption,” Tania Garcia, Sabritas Sr., PepsiCo Marketing Officer
Sustainability actions at PepsiCo
the PepsiCo’s sustainability strategy is positiveIt aims to bring about positive change in the communities in which we exist, based on three pillars:
- Positive agriculture. It encourages agriculture that has a positive impact on the environment, from the care of communities to the way inputs are grown.
- Positive value chain. It covers everything related to the production and distribution chain, in addition to concern for the environment.
- Positive choices. It focuses on how and what they offer the consumer, which in turn focuses the consumer on positive choices, starting with offering a healthier range, with reductions in sodium and sugars, that are more nutritious and have more choices.
“Within this whole strategy, our focus continues to be on growth, but we’re focused on the consumer and the environment, and how we understand at PepsiCo that everything we can do and everything that contributes from start to finish in our process,” he stresses, “what we are looking for in this is for it to be a value chain.” Sustainable food over time.
Achieving a more sustainable food system by 2024
Flores points out that it’s not just about using information data to make things better, but also to understand where changes can have the greatest impact. Therefore, you should be positive with the environment.
“Knowledge doesn’t have to be just about… Technologies And monitor it, but where is the value that we can add to the greatest extent to improve the environment, in every step that our food production entails, the value chain and communities, including the consumer, will be the keys,” he points out.
“So, we’re not limiting ourselves to just one aspect of ourselves Value chainNor to understand how we can improve the environment in terms of energy or food production such as agriculture, but also even with the consumer. “It’s about how we continue to improve with our customers and with our brands,” concludes the person in charge of the Unwasted initiative.
