a path. Journalist and MBA from the Higher School of Marketing Studies in Madrid, María Irene Soto has gained experience in different roles linked to the corporate and communications world. At Mallplaza, where he manages corporate affairs, he highlights the importance of sustainability.
- Above all, “in a context where interest groups are relevant,” he says.
Business strategy. For Soto, “purpose is everything,” as its definition and assumption simplifies and gives meaning to all business processes, he asserts.
- “When you define it, collaborators are happier, they understand what they are building (…). “It’s like building cathedrals, and this has an impact on the company’s valuation,” he adds.
ESG strategy in shopping malls. Mallplaza’s corporate affairs manager sees her company’s malls as socializing and meeting spaces. Along these lines, it tells how they integrated proposals for responsibility towards society and the environment.
- Emphasizes the goal: “to make the mall a destination (…).” We commit to climate urgency and seven commitments, such as reaching net zero by 2035.
Security challenges. Security has become a central issue for shopping malls as crime rises. Regarding the amount of investment in technology and security, Maria Irene Soto explains: “Despite the situation the country is going through, shopping malls are still seen as safer places.”
- As a result, “we invested in technology and security, making the mall a safe place and contributing technology to the security forces,” he concludes.
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