Jose Gomez She belongs to the fifth generation of a family that has been producing Iberian products for more than 150 years. Joselitothe family business, is code A Pork is recognized all over the world. The distinctiveness of its premium product is no coincidence, as famous chefs such as Ferran Adrià or Andoni Aduriz have fallen in love with its complex and unique flavour.
Gomez points out that the key to this success is not a secret, “but rather a… An obsession for the highest qualityFor this entrepreneur, success is measured not only in terms of “exceptional flavour”, but also by their commitment to sustainability. “At Joselito, we believe that authenticity goes hand in hand with responsibility,” he adds.
Since his predecessors started the business in 1868, Joselito has always maintained its traditional way of doing things. This is the 100% natural process No additives, preservatives or heavy metals play any role, ensuring a pure and authentic cooking experience.
“This commitment to quality extends to… Caring for our animals and respecting the environment. “We work responsibly to ensure that every step in production meets the highest standards of animal care and sustainability,” he notes.
What was your childhood like in the pork drying room?
The winery where we process Joselito ham is a magical place full of heady aromas and craftsmanship. For a child, it is also a space where you learn the value of the patience and dedication needed to create something as special as ham Joselito. Since I was young, I have been involved in preparing products, and I know all the steps to follow, not only pork, but also loin, chorizo, salachon, etc. It’s an art, and I’m glad I was able to learn it since I was young.
How is this level of quality achieved?
Joselito’s exceptional quality is the result of a tradition passed down for six generations. We carefully select the genetics of our “happy pigs” and provide them with a natural diet of nuts and grasses. Respectful breeding and an artisanal process are passed down from generation to generation, as we devote time and patience while curing our pork.
We are strongly committed to quality and embrace sustainable practices, such as regenerative grazing, to preserve pastures, home to Joselito’s “happy pigs.”
Have you had to give up anything to keep your products 100% natural?
Keeping our products 100% natural has been a constant priority for us at Joselito. We believe that authenticity and purity are essential to delivering the excellence that defines our products. Every decision we make reflects our unwavering commitment to the fundamental values of nature and health.
Many pigs feed in Joselito’s pasture.
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If you had to define Joselito in three words, what would they be?
100% natural, excellence and quality.
What is Joselito’s commitment to nature?
With over 150 years of tradition and six generations dedicated to excellence, Joselito has a strong commitment to nature. This commitment is reflected in sustainable and responsible practices, including raising “happy pigs” on free range. In addition, Joselito embraces regenerative grazing to preserve pastures, an essential habitat for pigs, and has planted more than 536,831 trees since 2003, demonstrating a comprehensive approach to sustainability and harmony with the environment.
Why invest so much in sustainability?
Joselito is deeply committed to sustainability because we understand the responsibility that comes with being custodians of tradition and leaders in creating “the best pork in the world.” Sustainability is not just a practice for us, it is a commitment rooted in our values. We strive to maintain the integrity of the land, the well-being of our pigs and contribute positively to local communities. By adopting sustainable practices, such as respectful husbandry, regenerative grazing, and planting trees to preserve pastures, we ensure a legacy of excellence that will last for generations to come. Sustainability is not just a choice, it is part of the essence of Joselito.
More and more entrepreneurs see sustainability as a factor of innovation. How do you view it? How does Joselito innovate?
Joselito realizes that sustainability is not only essential for pasture conservation, but is also a key factor for innovation in the food industry. We view sustainability as a catalyst for continuous improvement and excellence. Our innovation is evident in respectful husbandry practices, using regenerative grazing to maintain pastures and restore soil health, feeding a natural resource-based diet for our pigs, and planting trees. As well as cooperation with universities with which we conduct various research to preserve pastures.
Joselito ham is often rated as the best in the world.
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At Joselito, sustainability drives innovation, and vice versa. We are constantly looking for ways to improve our production chain, reduce our environmental impact and ensure the exceptional quality of our products in harmony with nature.
Finally, what is your favorite Joselito product?
Obviously my favorite Joselito product is the pork, but second place goes to the Supernatural cut. This unique offer from Joselito is only available for one month, in February. There is little left to enjoy.
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