In the midst of the boom in transportation applications in Bogotá and the country’s major cities, it has been operating in Colombia for a few months Yango, the platform has a new business model.
(Read also: Areas where parking is poorly monitored in Bogotá, fine exceeds half a million pesos).
This new application arrived in Colombia in October last year, when it began operating in Medellin, and later in Cali and Barranquilla. In order to continue expansion, it also plans to start operating in Bogotá.
“The purpose is to launch the application in every large enough city. We will look at all cities with a population of at least one million people,” Roman Karlash, Yango’s CEO, said in an interview with the “Infographic” website. Valora Analytics.
The big target was always Colombia, since it’s the biggest city in terms of money, so there’s huge potential
He told the aforementioned media: “The big goal has always been Colombia, because it is the largest in terms of money in cities, so there is huge potential.”
The company’s business model, depending on its creator, is divided into two parts: B2C (consumers) and B2B (businesses).
“As part of public transportation, we are targeting all people who want to move individually from point A to point B,” Karlasch said about the first part.
Karlach as well He pointed out that Yango does not work directly with drivers, but rather is looking for transportation partners “Being grounded.” Therefore, they have access to service expertise.
“We are doing our own thing, sharing the money with local partners and also trying to get lower prices,” he said. Valora Analytics.
Finally, regarding the regulation of these applications, an issue still pending by the government, Karlasch stressed that Yango’s interest in Colombia is to operate legally. To do this, he added, it is interested in paying for being a digital platform that provides a service.
“We want to pay taxes as a digital platform. We want to understand how to do that in the best way. So, I will lead some efforts to create a working group with government tools that can help us understand how to do that: perhaps a communications platform. We need the framework to define where we stand and pay Taxes as a digital platform.
Bogotá editorial
