The survey conducted showed that among the most remembered taxi applications are Uber (80%), followed by InDrive (75%), Capify (32%), Didi (29%) y He. She (twenty%). Regarding the study conducted in 2022, it is worth noting InDrive “It gains greater acceptance in terms of memorability“L explained administration General Manager of Flanking Company, Javier Quiñones. This is because, in that year’s poll, Uber He was remembered by 50% of Lima’s population during this InDrive by 35%, Capify By 27% and Didi By 19%. “We see an advance of about 40 percentage points InDrive“, said the executive.
At the level of preferences, a study Accompaniment He pointed out that 45% of Lima’s population now prefer to travel InDrive30% in Uber And 20% in Didi, becoming the most used applications. “Uber, although it is the most remembered brand, it moves to second place in preferences. instead of, InDrive It has gained popularity in the past year, due to its competitive price, becoming the most widely used brand“, he confirmed.
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The speed at which it grows InDrive This is evident when comparing the above-mentioned results with the 2022 survey, in which 45% of Lima’s population used Uber30% InDrive p 15% Didi. “InDrive “It’s up 15 percentage points in one year in favorability, because unlike other apps, you can negotiate the price and agree on a ‘race’ rate, which is a differentiator in times of recession.” Transfigured Entities.
Is there a possibility of that? He. She I stepped on heels InDrive? For the expert, it will be a matter of time before he starts getting involved, considering that the same thing happened when InDrive It reached the local market. “In case He. SheThe great opportunity is that it is a new brand and Peruvians in general consider it better than other alternatives on the market. Moreover, we see it in the numbers because their preference is increasing. compressed.
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Although the survey does not rate it, l Entities he The taxi app market is saturated with competitorsSo the arrival of a new player will be complicated because “They will have to compete on price“One of the factors preventing the arrival of more taxi companies is the high commissions that these applications charge to drivers, a situation that has led to the fact that out of 150,000 taxi drivers registered in the application, there are hardly any drivers. Actively used 50% And they do it inDead times“.
The commissions charged by these applications represent 25% of the price, which makes their permanent use impossible. “In some cases, it reaches 30%. Drivers confirm that if the commission decreases, the percentage of 50% of drivers who use the applications may reach 90%.“, argued the expert.
Security and frequency
The investigation showed that 55% of Lima’s population preferred a certain thing Taxi application For the prices or prices they offer; 50% claim it is because of the trust and security they provide; 25% on the promotions they grant. 15% for other reasons, such as good treatment of drivers, type of car, and other factors. A relevant detail is that with regard to the 2022 survey, the The safety factor has been given more attention For consumers.
Thus, in 2022, 45% of Lima residents chose their app by price; 20% did so for trust and security and 25% for the promotions they offered. If only the security component is analysed, the most recent poll on… Accompaniment They noted that 40% of people interviewed reported feeling very safe in these services; 50% sure; Not very safe at 9% and not at all safe at 1%. In a survey last year, 50% said they felt completely safe; While 40% definitely indicated this; Not very safe 10% and not at all safe 0.
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“A year ago, 50% of users of this service were very sure that transportation via the application was an option immune to theft or kidnapping. But due to the increase in crime last year, this percentage decreased. specific, The perception has changed that Taxi applications It was the safe alternative. In one year, confidence was shaken“It is to explain.
In regards Frequency of use42% of participants indicated that they use it weekly; Between today 35% and daily 23%. “Although 1 in 4 people use it daily, this percentage is decreasing due to other alternatives (scooter, motorcycle, bicycle). Currently, 20% have stopped using taxis for short distances to save money and time.“, he pointed out.
These results didn’t change much compared to the 2022 survey: in this case, 40% used it weekly; Between today 33% and daily 25%.
Spending diary
to me Spending diary By taxi app users, 34% indicated that they spend from 10 cents to 20 cents, generally on short distances; 56% from Q/21 to Q/30; 8% from S/31 to S/40 and 8% more from S/40. Those who spend between S/10 and S/20 travel daily distances greater than 3 km.
When compared to the 2022 assessment, it was found that 36% spent from S/10 to S/20 while 54% spent from S/21 to S/30.Now there are more Lima residents who spend more to travel, which is partly explained by the increase in fuel prices.“, detailed.
data sheet
- a sample: 350 people, among men and women aged 18 to 45 years from SES A, B and C, who use taxi applications at least once a month, with an Internet connection on their mobile phone and reside in Metropolitan Lima.
- Technique: reconnaissance.
- a period: From 1 to 15 December 2023
Keys
- market: The taxi market (with and without the app) transports 2,000 million Singaporeans annually in Lima, while nationally it is 4,000 million Singaporeans. he market share Of applications, it represents 42% of the total market. Taxi apps alone transport 840 million Singaporeans annually in Lima and 1,680 million Singaporeans nationally.
- Lima, the city with the largest number of taxis in South America: There are about 23 taxis per 1,000 inhabitants. For Flanqueo, it is a market with great potential even though 70% of taxi drivers rent the car (they do not own it).
- increase: The taxi market is growing by 25% annually as of 2021.
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(tags for translation) Uber
