Friday, April 12, 2024
Media.Monks was the agency responsible for developing the campaign launched by Cabify in celebration of the April Fair in Seville with the slogan “You live the fair, we take you”.
Cabify launched “We carry it indoors”, A campaign that highlights Seville’s sense of pride during the April Fair and demonstrates the Spanish platform’s commitment to the city in these moments of celebration. The campaign is inspired by the fact that Seville is an inexplicable city, you have to live it and feel it, and Seville residents and visitors know this better than anyone.
Under the slogan “You live the show, we take you”Cabify invites citizens and visitors to live and feel the city from a first-person perspective during these dates, without worrying about how to get from one place to another. For this reason, the company has enhanced the service it will provide during these days, with a special work protocol depending on the regions, specific stop and pick-up locations, etc.
The campaign has a plan that combines different formats, e.g Outdoor advertising, special designs, collaborations with exhibition booths or even the possibility for the user to wait for his Cabify while eating some churros.. This campaign, which began this week, will be gradually activated until the end of April in prominent locations in Seville such as the Parque de los Principes metro station.
“This campaign is linked to a feeling that the people of Seville particularly understand, and as a company that knows the city and has been operating since 2015, we want to be present in the most special moments, creating an unforgettable experience,” notes Silvia Echezarreta, Marketing Director at Cabify. Key moments of the exhibition, where we adapt some of the elements that are part of our identity, such as vehicles or water bottles, and ensure that the user reaches his destination in a fast, safe and sustainable way.
Cabify redesigns the show’s water bottles and cars
The stalls are the most emblematic places of the Seville Fair, where this event can be experienced and enjoyed. Cabify, in collaboration with the Association of Gallery Owners (ATICA), wanted Seville residents to be able to start living this experience even before arriving. So, The platform changed its vinyl in the city, creating a design with the names of the various stalls at the fair.
In addition to bringing the spirit of the exhibition to the exterior of the vehicles, Cabify has changed their characteristics Water bottles with a design specially created for this occasion I also focused on these symbolic places. These bottles, in addition to being inside vehicles connected to the platform as usual, will be available for free in about twenty of the exhibition’s pavilions.
For Antonio Barreiro, President of the stall owners association, ÁTICA, “It is a matter of pride to see the Cabify vehicles spread across the city displaying an important part of the Seville Fair such as the stalls, they will undoubtedly provide a touch of color to the city and its festive atmosphere. This collaboration enables app users “Experience the exhibition in a more immersive and complete way, and it also gives our partners the opportunity to emerge among citizens and visitors for their organizational and climatic success.”
