Apple, Toyota, Zara and Cabify were the five most innovative brands last year, according to data extracted from the second edition of the Spanish Innovation Index (ÍEI), which measures innovation taking into account the point of view of consumers. .
Developed between the Business Development Institute and INDEM of the Carlos III University of Madrid and the consultancy Neovantas, this study measures three aspects: innovation commercial (Assesses the degree of global innovation of a company’s products/services), Innovation Digital (Degree of innovation in digital solutions) and innovation social (The degree of the company’s tangible contribution to society and the environment).
apple He led the categories in business and digital innovation. He follows Toyota, with the social aspect; Zara Brand; Balay (social) and Cabify (digital).
Six leading brands, by sector
About the leaders in their sector, examine six salient points Spanish: What’s in beer? Movistar in communications; Sanitas in health; Glovo, for ordering delivery and shipping services; Mutua Madrileña, in insurance companies, and Iberia, in airline companies.
By sectors in general apple It was the first technology provider. NikeIn clothing and sports shoes; IKEAin specialized and departmental stores; BushIn home appliances. Mercedes Benzin cars; AmazonIn e-commerce, Airbnbin hotels; Youtubein social networks; coca colain related food brands; McDonald’sfrom the restaurant chain; NetflixAnd platforms via live broadcast; OygoPassenger transportation; LidlSupermarkets. babySupplier of electricity, gas, etc a jobBanks and financial services.
For this study, more than 24,000 surveys were conducted in Spain, on a total of 120 brands from 20 markets.
