he Spanish Innovation Index It is a score given by Spanish consumers to companies, according to the degree of perceived innovation of their products and services. he Business Development InstituteINDEM from the Carlos III University of Madrid, in collaboration with the consulting company neofantas They started promoting this system two years ago.
he ÍEI It includes three aspects: business innovation, The level at which consumers value the degree of overall innovation of a company’s products/services; the Digital innovation, measures the degree to which consumers view a company as innovative in its digital solutions; And the Social innovationThe company’s tangible contribution to society and the environment through innovation.
In this second edition, they analyzed a total of 120 brands from 20 sectors of the Spanish market and the classification was as follows: apple (commercial and digital), Toyota (social), Zara (Spanish commercial) a house (Spanish Social) f Capify (Spanish digital).
In terms of leaders in their sector, the Spanish leaders stand out What is it in beer, Movistar In the field of communications, Sanitas In health insurance, Globo In delivery and shipping services, Madrid Mutual In insurance companies and Iberia On airlines.
“The result of this index is the annual classification and ranking of the main B2C companies operating in Spain in various sectors, based on their ability to innovate, their relative attractiveness and the loyalty of their customers,” they explained. Luis Santamaria, Director of INDEM, and Juan de Ros, Director and Partner of Neovantas.
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